Course syllabus
Most welcome to GM1126 Marketing in the Service Economy, autumn 2023
This is a full-time course that runs from 28th August to 27th September 2023. It is filled with lectures, seminars and cases, all pertaining to this new and rapidly changing world around us: the service economy and the challenges it presents for us as marketers!
In order to get a feeling of how the month of September will look like, please refer to the schedule (you'll find the link below ) and the Course guide (you'll find it under Modules). You might also want to read ahead, and the Literature list is also published under Modules.
Until we meet in August, I wish you all a very happy summer!
Jeanette Carlsson Hauff, course responsible
Schedule and examination dates GM1126 autumn term 2023
Literature list is published under Modules, or through the external link Find syllabus and reading list
Contacts
- Course Coordinators: main contact for course related matters, Jeanette Carlsson Hauff and Lena Mossberg jeanette.hauff@handels.gu.se & lena.mossberg@handels.gu.se
- Student counsellor: study.info@gs.gu.se / phone or Zoom-meeting.
- Administrative Coordinator: can assist students with Canvas access, exam dates and registration for exam
Isaac Kizito, isaac.kizito@gu.se -
Study administrator: exam related matters such as registration for exam and results, Maria Thoresen maria.thoresen@gs.gu.se
- Student Representatives: Can be found on the MAC programme page on the Student Portal