Course syllabus

Course overview

Marketing is a subject in business administration intended to create value for customers, organisations, as well as for society-at-large. In the course, central concepts, principles, and theories in marketing and how they can be used for analysis and solution of marketing problems are presented and explained.

Central parts that are discussed are marketing environment, marketing strategy and the marketing mix, and how these can create value for organisations, customers, and surrounding society. Sustainability perspectives on marketing activities are introduced and discussed.

Course Coordinators: Ulrika Holmberg and Jonas Nilsson (please contact via the messaging function in Canvas)

Student Course Representatives: Ida Danielsson, Tyrulf Ekberg, Desirée Fjellman, Alexander Holmqvist, Ivet Ivanova, Gustaf Krantz, and Ida Syrén. See the Course evaluation and development page

Course Administrator: Lisa Sutton and Heléne Larsson

Course details

EKF104 Marketing is part of the Bachelor’s Programme in Business and Economics during semester 2. It is also open to exchange students.

Course dates: 25 March 2024  - 21 April 2024

Course registration in Ladok opens on 18 March 2024. Registration is required for programme students. Please register for the course as soon as possible.  

Study guide EKF104

Syllabus EKF104

Reading list EKF104

Schedule EKF104

Assessment

The learning outcomes of the course are assessed through an individual written exam and a written project report carried out in groups.

Exam dates

Please note: You must register (sign-up) on Ladok for each exam you intend to take. The registration deadline is 10 days prior to each exam date. You can find information regarding start time and location of the exam under the tab Examinations (Examinationstillfällen) on Ladok.  

The Student Portal has comprehensive information about exams in the university's examination halls. Please note that you, as a student, are responsible for complying with the rules for written examinations at the University of Gothenburg. It is therefore important that you read through this information well before your exam.