Course syllabus

Welcome to GM1125 V24 Advanced Qualitative Methods, spring 2024

This is a part-time course that runs from 15th January to 20th March 2024.

Course Syllabus GM1125

Schedule and Examination dates

Literature/Reading list for spring 2024 is available 8 weeks before the course start. Search for it at Find syllabus and reading list.

+++ Please find the schedule for supervision 2 in the files folder --> supervision schedule and below +++

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Course literature:

Eriksson, Päivi & Kovalainen, Anne (2008). Qualitative Methods in Business Research. Los Angeles: SAGE (available free online)

Crang, Mike & Cook, Ian (2007). Doing Ethnographies. London: SAGE. (available free online)

 

Useful additional articles:

Elliot, R., & Jankel-Eliott, N. (2003). Using ethnography in strategic consumer research. Qualitative Marketing Research: An International Journal, 6(4), 215-223.

Kozinets, R. V. (2002). The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. Journal of Marketing Research, 39(1), 61-72

Langer, R., & Beckman, S. C. (2005). Sensitive research topics: netnography revisited. Qualitative Market Research: An International Journal, 8(2), 189-203.

Thompson, C. J., Locander, W. B., & Pollio, H. R. (1989). Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology. Journal of Consumer Research, 16 (2), 133-146.

Warr, D (2005). “It was fun…be we don´t usually talk about these things”: Analyzing Sociable Interaction in Focus Groups. Qualitative Inquiry, 11 (2), 200-225.

Accessing articles You have to login to the library within the GU/HGUs network to get hold of the articles in the library’s databases. Go to: http://www.ub.gu.se/ (the library on the web). Choose Journals under “Search and Help” and then fill in the name of the journal under “Search Periodicals” and “Title, keyword” then press enter or “Sök”.

Contacts