Course syllabus

Welcome to Consumption and Markets

GM1124 autumn 2024

This is course runs from 2nd September to 2nd October 2024.

Schedule and examination dates GM1124 autumn term 2024

Literature/Reading list for autumn 2024 is available 8 weeks before the course start. You can find it below and to the left under modules.

Contacts

Course Coordinator: main contact for course related matters, Benjamin Hartmann & Johan Hagberg benjamin.hartmann@handels.gu.se & johan.hagberg@gu.se
Student counsellor: study .info@gs.gu.se / phone or Zoom-meeting
Administrative Coordinator: can assist students with Canvas access, exam dates and registration for exam
Isaac Kizito, isaac.kizito@gu.se
Study administrator: exam related matters such as registration for exam and results, Maria Thoresen maria.thoresen@gs.gu.se
Student Representatives: Can be found on the MAC programme page on the Student Portal.

Reading list for Consumption and Markets
(GM1124 Fall 2024)

Lecture 1: Course introduction

Levy, S. J. (1959). “Symbols for Sale,” Harvard Business Review, 37, pp.117–124.

Peñaloza, L., & Venkatesh, A. (2006). Further evolving the new dominant logic of marketing: from services to the social construction of markets. Marketing Theory, 6(3), 299–316.

Nøjgaard, M. Ø., Bajde, D. (2021). “Comparison and cross-pollination of two fields of market systems studies”. Consumption Markets & Culture, 24(2), 125-146.

Zwick, D. and Cayla, J. (eds) (2011). “Introduction”. In: Inside Marketing: Practices, Ideologies, Devices, Oxford University Press, p. 3-20. Available here: https://www.researchgate.net/publication/290847222_Inside_Marketing_Practices_Ideologies_Devices

Lecture 2: Consumer Experiences

Newell B.R., Shanks D.R. (2014), “Unconscious influences on decision making: A critical review”, Behavioral and Brain Sciences. Vol.37 (1), pp.1-19.

Jansson-Boyd, Cathrine V. (2011), “Touch matters: exploring the relationship between consumption and tactile interaction,” Social Semiotics, Vol. 21 (4), pp. 531-546.

Lecture 3: Consumer Culture Theory

Arnould, E. and Thompson, C. (2005), “Consumer Culture Theory (CCT): Twenty Years of Research”, Journal of Consumer Research, vol. 31 (March).

Hartmann, B.J. and Katja H. Brunk (2019), ”Nostalgia marketing and (re-)enchantment,” International Journal of Research in Marketing, Volume 36, Issue 4, 2019,pp. 669 686.

McCracken, G. (1986), “Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods,” Journal of Consumer Research, Volume 13 (1)pp. 71–84.

Further readings:

Holbrook, M.B., and Hirschman, E. (1982). “The experiential aspects of consumption: Consumer fantasies, feelings, and fun,” Journal of Consumer Research, 9 (September), pp. 132- 40.

Douglas B. Holt, How Consumers Consume: A Typology of Consumption Practices, Journal of Consumer Research, Volume 22, Issue 1, June 1995, Pages 1-16,

Lecture 4: Consumption Practices

Warde, A. (2005). “Consumption and Theories of Practice”. Journal of Consumer Culture, 5(2), 131–153

Halkier, B., Katz-Gerro, T., & Martens, L. (2011). “Applying practice theory to the study of consumption: Theoretical and methodological considerations.” Journal of Consumer Culture, 11(1), 3–13.

Shove, E. and Pantzar, M. (2005). “Consumers, Producers and Practices: Understanding the invention and reinvention of Nordic walking”. Journal of Consumer Culture, 5(1): 43-64.

Further readings:

Molander, S. and Hartmann, B.J. (2018). “Emotion and practice: Mothering, cooking, and teleoaffective episodes,” Marketing Theory, Vol. 18 (3), pp. 371–390.

Warde, A. (2014). “After taste: Culture, consumption and theories of practice”. Journal of Consumer Culture, 14(3): 279-303.

Fuentes, C., Hagberg, J. and Kjellberg, H. (2019). “Soundtracking: music listening practices in the digital age”, European Journal of Marketing, 53(3): 483-503.

Lecture 5: Market Practices

Kjellberg, H., Helgesson, C.-F. (2007). “On the nature of markets and their practices”. Marketing Theory, 7(2), 137-162.

Hagberg, J. (2016). “Agencing practices: a historical exploration of shopping bags”. Consumption Markets & Culture, 19(1), 111-132.

Mason, K., Kjellberg, H. & Hagberg, J. (2015). Exploring the performativity of marketing: theories, practices and devices. Journal of Marketing Management, 31(1-2), 1-15.

Further readings:

Harrison, D., Kjellberg, H. (2016). “How users shape markets”. Marketing Theory, 16(4), 445-468.

Kjellberg, H., Hagberg, J., Cochoy, F. (2019), "Thinking Market Infrastructure: Barcode Scanning in the US Grocery Retail Sector, 1967–2010", Thinking Infrastructures (Research in the Sociology of Organizations, Vol. 62), Emerald Publishing Limited, Bingley, pp. 207-232.

Mellet, K., Beauvisage, T. (2020). “Cookie monsters. Anatomy of a digital market infrastructure”, Consumption Markets & Culture, 23(2), 110-129

Fuentes, C., Sörum, N. (2019) “Agencing ethical consumers: smartphone apps and the sociomaterial reconfiguration of everyday life”, Consumption Markets & Culture, 22(2), 131-156.

Kjellberg, H., & Helgesson, C.-F. (2006). Multiple versions of markets: Multiplicity and performativity in market practice. Industrial Marketing Management, 35(7), 839—855.

Lecture 6: Critical marketing

Tadajewski, M. (2010). Towards a history of critical marketing studies. Journal of Marketing Management, 26(9-10), 773-824.

Chandy, R. K., Johar, G. V., Moorman, C., & Roberts, J. H. (2021). Better marketing for a better world. Journal of Marketing, 85(3), 1-9.

The list is subject to potential changes and additional reference literature may be introduced by the lecturers.