Course syllabus

Welcome to GM1140 Marketing Case Analysis, autumn 2024

We are delighted to have around 60 students on board the course this second year that it is offered. 12 interesting real-life cases will be presented, with different challenges for you to tackle, and we are curious about your suggestions to solve them.

We meet in room B23 (B-house) on September 3 at 8.15-12.00 to introduce the course, present the group work and divide you into groups of about five students.

After that, each group contacts their coaches from the academy and case company/organisation and sets dates and times for meetings once a week. Ideally, the first meeting with the companies is on September 4, to get a clear picture of the case. On Oct 2, all groups present their cases and results for the groups and their coaches.

Parallel to the group work, individual diaries will be handed in for the individual examination.

See course guide for more information.

See you!

Emma Björner and Eva Maria Jernsand

Course coordinators

 

This is a full-time course that runs from 2nd September to 2nd October 2024.

Course Syllabus GM1140.pdf

Schedule and examination dates GM1140 autumn term 2024

Literature/Reading list for autumn 2024 is available 8 weeks before the course start. Search for it at Find syllabus and reading listLinks to an external site.

Contacts