Course syllabus

Course overview

Marketing is a subject in business administration intended to create value for customers, organisations, as well as for society-at-large. In the course, central concepts, principles, and theories in marketing and how they can be used for analysis and solution of marketing problems are presented and explained.

Central parts that are discussed are marketing environment, marketing strategy and the marketing mix, and how these can create value for organisations, customers, and surrounding society. Sustainability perspectives on marketing activities are introduced and discussed.

Course Coordinators: Ulrika Holmberg and Jonas Nilsson (please contact via the messaging function in Canvas)

Student Course Representatives: Linus Björkman

Course Administration: Heléne Larsson, Måns Ramberg and Lisa Sutton, ep@handels.gu.se

Course details

EKF114 Marketing is part of the Bachelor’s Programme in Business and Economics during semester 2. It is also open to exchange students.

Course dates: 31 March 2025  - 27 April 2025

Course registration in Ladok opens on 24 March 2025. Registration is required for programme students. Please register for the course as soon as possible.  

Syllabus EKF114

Reading list EKF114

Schedule EKF114 (preliminary until 14 days prior to course start)

Study guide EKF114

Assessment

The learning outcomes of the course are assessed through an individual written exam and a written project report carried out in groups.

Exam dates

Please note: You must register (sign-up) on Ladok for each exam you intend to take. The registration deadline is 10 days prior to each exam date. You can find information regarding start time and location of the exam under the tab Examinations (Examinationstillfällen) on Ladok.  

The Student Portal has comprehensive information about exams in the university's examination halls. Please note that you, as a student, are responsible for complying with the rules for written examinations at the University of Gothenburg. It is therefore important that you read through this information well before your exam.