Course syllabus

Course overview

All companies and organisations, regardless of size and industry, operate in a global context. Management and development of companies is therefore today about being able to analyse and understand how global change sets the framework for the company’s development, and about being able to benefit from changes in the company’s environment.

This means that in addition to understanding the underlying economic structure of an industry, management must also understand how new and unused market areas can be created for growth. EKF202 Strategy and Marketing in a Global Context (15 credits) is based on theories and models for corporate and market strategies and how these strategies and activities relate to the company’s environment.

Course Coordinator: Ramsin Yakob

Semester Representatives: to be announced

Course administration: Heléne Larsson and Lisa Sutton (ep@handels.gu.se)

Course details

EKF202 Strategy and Marketing in a Global Context (15 credits) is part of the Bachelor's Programme in Business and Economics during semester 4 for students majoring in business administration. It is also open to exchange students.

Course period: 26 March - 7 June (quarter 3 & 4). Course registration in Ladok opens on 20 March. 

Syllabus and reading list EKF202

Schedule EKF202 (preliminary until 14 days prior to course start)

Study Guide EKF202 (available upon registration)

Assessment

The intended learning outcomes of the course are assessed through two examinations, a written group assignment, seminars and an excursion. 

Participation in Sustainability Day – Responsibility is mandatory for programme students at the School of Business, Economics and Law.

Please note: You must register (sign-up) on Ladok for each exam you intend to take. The registration deadline is 10 days prior to each exam date. You can find information regarding start time and location of the exam under the tab Examinations (Examinationstillfällen) on Ladok.  

The Student Portal has comprehensive information about exams in the university's examination halls. Please read through this information well before your exam.