Course syllabus

Course overview

Marketing is a subject in business administration intended to create value for customers, organisations, as well as for society-at-large. In EKF114 Marketing (6 credits), central concepts, principles, and theories in marketing and how they can be used for analysis and solution of marketing problems are presented and explained.

Central parts that are discussed are marketing environment, marketing strategy and the marketing mix, and how these can create value for organisations, customers, and surrounding society. Sustainability perspectives on marketing activities are introduced and discussed.

Course Coordinators: Ulrika Holmberg and Jonas Nilsson (please contact via the messaging function in Canvas)

Semester Representatives: to be announced

Course administration: Heléne Larsson and Lisa Sutton (ep@handels.gu.se)

Course details

EKF114 Marketing (6 credits) is part of the Bachelor’s Programme in Business and Economics during semester 2. It is also open to exchange students.

Course dates: 30 March - 26 April (quarter 3). Course registration in Ladok opens on 23 March. 

Syllabus and reading list EKF114

Schedule EKF114 (preliminary until 14 days prior to course start)

Study guide EKF114 (available upon registration)

Assessment

The learning outcomes of the course are assessed through an individual written exam and a written project report carried out in groups.

Exam dates

Please note: You must register (sign-up) on Ladok for each exam you intend to take. The registration deadline is 10 days prior to each exam date. You can find information regarding start time and location of the exam under the tab Examinations (Examinationstillfällen) on Ladok.  

The Student Portal has comprehensive information about exams in the university's examination halls. Please read through this information well before your exam.